m30 – LWF 2019. Tastings. Trends: for the future is expecting less quantities and more quality. Sparkling mkt: 2018/2017 +32.5% Cremant, +24% English SPW. Prosecco growing rates will keep increasing only for high quality wines (DOCG), not for entry/basic wines which is reducing growing rate. Organic wine market will arrive at 9% of sales. Future challengings: reducing volumes trends, excise duty increasing, brexit, gen z (social media, image conscious, willingness to experiment, experience driven) . UK market remains important being ii in the world for import of still wines after Germany and ii in the world for import of sparkling wines after U.S.
LWF market review
Updated: Nov 22
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